保安公司将服务理念深入企业 - 公司新闻

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保安公司将服务理念深入企业

来源:http://www.zzzhongtebao.com/  点击次数:    发布时间:2018-08-24
所谓的服务理念,是指人们从事服务活动的主导思想意识,反映人们对服务活动的理性认识。服务理念不是天生就有的,而是在一定的经济、文化环境的影响下,在人们长期的营销服务实践中逐渐形成的。
The so-called service concept refers to the dominant ideology of people engaged in service activities, reflecting people's rational understanding of service activities. Service concept is not innate, but under the influence of certain economic and cultural environment, in people's long-term marketing service practice gradually formed.
改革开放以前,由于我国生产力发展水平较低,商品长期供不应求。这时,由于服务好坏对企业经营活动没有太大的影响,因此,企业只把服务问题归属于商业道德和精神文明的范畴,从而缺乏改善服务的内在经济动力。
Before the reform and opening up, due to the low level of productivity development in China, the supply of commodities was in short supply. At this time, because the quality of service does not have a great impact on business activities, therefore, the enterprise only attributes the service problem to the category of business ethics and spiritual civilization, thus lacking the inherent economic impetus to improve service.
改革开放以来,尤其是我国进入了WTO,服务水平高低对企业销售活动和经济效益影响很大,并且成为了企业竞争力大小的重要标志。于是,很多企业开始把服务纳入可经营范畴,从提高企业经济效益的角度抓服务,千方百计地开发服务的经济价值。
Since the reform and opening up, especially after China's entry into WTO, the level of service has a great impact on sales activities and economic benefits of enterprises, and has become an important symbol of the size of enterprise competitiveness. As a result, many enterprises began to incorporate services into the scope of business, focusing on services from the perspective of improving the economic efficiency of enterprises, and doing everything possible to develop the economic value of services.
枣庄安保服务公司
近几年来,随着科学技术的迅速发展,消费需求变化速度加快,产销矛盾和市场竞争加剧,顾客地位不断提高,以顾客为中心的市场营销观念开始形成。一方面,企业源于经济动机,开始把有关生产、销售、广告、服务等的活动都集中到“满足顾客需要”这一目标上来,整体推进企业的生产和营销活动。另一方面,很多企业开始认识到,服务的新理念——风险与获取经济利益的统一。
In recent years, with the rapid development of science and technology, the changing speed of consumer demand is accelerated, the contradiction between production and marketing and the intensification of market competition, the status of customers is constantly improving, and the concept of customer-centered marketing has begun to take shape. On the one hand, because of the economic motivation, enterprises begin to focus on the production, sales, advertising, services and other activities to "meet customer needs" as a whole to promote the production and marketing activities of enterprises. On the other hand, many enterprises are beginning to realize the new concept of service - the unity of risk and economic benefits.
企业应具有的现代服务理念包括:
The modern service concept that the enterprise should have include:
1.顾客至上的思想
1. the idea of customer first.
企业在为顾客服务中,应该想顾客之所想,体察顾客之心理,当好顾客参谋,解决好顾客的各种难题。同时,企业应努力创造高质量的消费环境,提供高质量的服务,使顾客消费于文化享受之中。
In serving customers, enterprises should think about what customers think, observe the psychology of customers, act as a good customer counselor, and solve all kinds of customer problems. At the same time, enterprises should strive to create a high-quality consumption environment, provide high-quality services, so that customers consume in the cultural enjoyment.
只有用高质量的情感服务接待每一位顾客,才能使顾客以更多的热情购买产品回报企业,企业与顾客的关系才能进入良性循环的轨道。
Only by receiving every customer with high-quality emotional service can customers buy products more enthusiastically in return for the enterprise, and the relationship between enterprises and customers can enter the track of a virtuous circle.
2.顾客是企业主宰的认识
2. customers are the masters of business.
企业应视顾客为企业的主宰,这是由企业谋求高利润的经营动机所决定的,也是企业奉献与获取经济利益相统一的服务理念的具体体现。
Enterprises should regard customers as their masters, which is determined by the enterprise's motivation to seek high profits, and is also the concrete embodiment of the service concept of the unity of enterprise dedication and economic benefits.
3.提升服务品质的态度
3. attitude to improve service quality
理念支配人的行为,服务理念决定着企业的服务面貌。
Ideas dominate human behavior, and service concept determines the service aspect of an enterprise.
市场经济的发展,带来企业服务竞争的升级,迫切要求企业迅速更新理念。在现代服务理念的支配下,应把服务问题提高到战略高度来认识,在服务上不断追去高目标,提升服务品位,创造服务特色。
The development of market economy brings about the upgrading of enterprise service competition, and calls for enterprises to update their ideas rapidly. Under the control of the modern service concept, we should raise the service problem to a strategic level to understand, constantly catch up with high goals in service, improve service quality and create service characteristics.